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Book Name: International Marketing
Edition : Middle East Edition
Author name: Cateora,Gilly,Graham, Farah,
Book Name: Consumer Behaviour Buying, Having, and Being,
Edition : Seventh Canadian Edition, 7E
Author name: Michael G. Solomon , Katherine White,Darren W. Dahl,
Book Name: M Marketing
Edition : 5 edition
Author name: Dhruv Grewal, Michael Levy
Book Name: CB
Edition : 8th edition
Author name: Barry J. Babin, Eric Harris