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Book Name: Consumer Behavior
Edition Number:7th Edition
Author Name:Wayne D. Hoyer; Deborah J. MacInnis; Rik Pieters
The Number of Chapters:17
File Type : Word
Book Name: Integrated Advertising, Promotion, and Marketing Communications
Edition Number: 7th edition
Author Name:Kenneth E. Clow, Donald E. Baack,
The Number of Chapters:15